Welcome to PRORAYour trusted partner for effective communication

Your most valuable assets, in good hands: reputationcredibilityinfluence

We are the boutique consultancy built on decades of journalism and corporate communication leadership. We don’t just manage communication; we design the narratives that define Romania’s leaders - companies, start-ups, entrepreneurs.
We bridge the gap between where your brand stands today and the authority it is destined to command.

Big Corporate Strategy. Boutique Bespoke Communication.

Prora brings an analytical edge to PR. We don't just tell stories; we diagnose the market landscape to ensure your message reaches the boardrooms and newsrooms that matter most.

Strategic Narrative

We craft the fundamental truth of your business. We translate complex corporate visions into authoritative narratives that resonate with investors, stakeholders, and the public.

Image Analysis

A proprietary audit designed to identify the friction between your internal reality and external perception. A surgical analysis of your current standing to eliminate reputation risks before they manifest.

Profile Power

We elevate leadership, from management to authority. We manage the public profiles of CEOs and entrepreneurs, ensuring their narrative is as robust and credible as the companies they lead.

Clarity is the ultimate competitive edge

Rooted in Truth. Engineered for Influence.

We provide the strategic guardrails necessary to protect and project your reputation. Our approach is built on the precision of journalism and the strategy of Romania's top corporations. We believe in communication that acts as a business tool, turning vision into authority.

A leadership-first reputation boutique

We provide the senior-level strategic counsel that high-stakes environments demand. Having managed the narratives of Romania’s largest corporations and influential entrepreneurs, we build to deliver a radically different partnership: one rooted in journalistic integrity and C-suite strategic depth.

Reputation Audit & Diagnosis

We identify the gap between your corporate reality and public perception. We analyse your current image landscape to mitigate risks and uncover untapped influence.

Strategic Ghostwriting

We find the precise words that command authority. From executive op-eds to internal manifestos, we craft high-impact content that positions your voice as the most influential in your industry.

High-Stakes Crisis Management

Silence is a liability. We provide rapid-response strategy and narratives to protect your brand’s integrity when the stakes and the scrutiny are at their highest.

Executive Image Management

Personal reputation is a business asset. We work one-on-one with CEOs and founders to build a public profile that reflects their leadership

TRUSTED BY FORWARD-THINKING TEAMS

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Turnover of our clients

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Years of Journalistic & PR Influence

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Strategic Narratives Authored

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Senior Advisory

Reliable, Strategic Partnerships

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Silviu is a great guy with lots of skills and proactivity. He helped me with creative ideas and hands-on implementation in alert and successful campaigns. I fully trust him and I recommend his work.

Irineu DarăuEconomy Minister, Government of Romania

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Having partnered with PRORA at different companies throughout my career, I can confidently say they're the go-to agency for PR that actually moves the needle. Smart strategy, flawless execution.

Irina ZamfirHead of Revenue, Upswing

PRORA has been with us ever since the start of the easySales project. We have grown together over the last seven years, with excellent communication results and a strong start in our research efforts, as well.

Ciprian CazacuCEO, Co-Founder, easySales

WE DESIGN NARRATIVES THAT CUT THROUGH THE NOISE OF MODERN MEDIA

Our process is rooted in deep listening and market diagnosis. We partner with ambitious brands to ensure their public reality matches their internal excellence.